Meet sales manager Deborah
As a sales manager, Deborah's day involves a dynamic range of responsibilities.
Creating connections with Lincoln Emsley
Tuesday, 29 April 2025
Meet Lincoln Emsley, one of Keyton’s dedicated Community Connect managers in Victoria.
As a Community Connect Manager, Lincoln organises an array of exciting events. He is passionate about fostering connections and creating memorable experiences for those considering a retirement living community. His goal is to create lasting memories - whether it’s a live music performance, an art class or a simple afternoon tea, every experience is designed to bring a smile to people's faces and provide them with something to cherish.
Bringing the benefits of retirement living to life
Lincoln's commitment goes above and beyond connecting individuals within the retirement living sphere. He hosts events designed to introduce guests to the benefits of village life, offering them the opportunity to explore the community and take guided tours during a morning or afternoon tea session. With his strategic approach he wants to ensure those considering retirement living options are not only well-informed but also confident in the choices they make. His ultimate objective is to demonstrate the unique benefits of each community and to generate local enquiry and partnerships. "I like to create opportunities for people to have conversations, share experiences and answer any questions they have about retirement living," he says.
"Transparency is key to having an honest connection."
"Sometimes people do not feel comfortable about contacting a village directly for themselves and would feel less pressured if they came to the village as a guest or a visitor in a group", Lincoln explains. "Keyton’s Community Connect program is a great introduction to what villages offer, whether it is for now or in the future. With this in mind, we welcome local groups and clubs of around 15 to 20 seniors into our villages to enjoy a morning or afternoon tea. We answer any questions guests may have about retirement village living and enjoy a lovely walk around our village, meet residents and view all our amenities."
Keeping an active schedule
Lincoln organises an engaging calendar of events for many Keyton villages. For example, he helped arranged an opening event for the residents of Viewbank Gardens, VIC, after the village underwent a well-deserved refurbishment of their community centre. Since it now boasts a spacious area, he is ready to transform the community centre into a central hub for social gatherings.
He wants to ensure that events celebrate the unique elements of each retirement community and guests leave feeling empowered, curious and welcomed. He says, "It is great when you see residents being proud of the community they live in and my job is to facilitate this connection and make people consider all the benefits of living at a Keyton village."
For the 2023 Seniors Festival for example, he organised Qigong for the braoder community, an ancient Chinese practice that combines physical movements, controlled breathing and meditation to promote physical, mental and spiritual wellbeing.
Making the right decision
Lincoln knows the challenges retired individuals face in moving to a retirement village. He believes in honest conservations. “Transparency is key in the retirement living industry and I understand this well. By providing potential newcomers with honest and accurate information, I help demystify the retirement living options. I want to provide a clear picture of the community’s offerings before they decide.”
He understands that moving to a retirement village requires proper planning and the correct information. “That’s where my role comes in. There are various choices and people usually have several questions. They might not immediately decide to come and look at an apartment, but the events we organise demonstrate that living in a retirement community involves more than just a place to stay. It’s about the sense of community and the friendships that blossom. I focus on creating opportunities for them to converse with each other and have meaningful conversations.” He facilitates peer-to-peer interactions through open days and various events he hosts to allow visitors to ask the right questions and hear from residents to make an informed decision.
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