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No place for ageism in our villages
Sunday, 12 January 2025
We’re committed to ensuring our villages are free from age related discrimination – here’s how we’re leading the way.
Ageism has no place in our villages, but it is an important topic for communities like ours, where older adults are at the heart of everything. At Keyton, we’re all about making retirement a time to enjoy life to the fullest. After all, age is something to celebrate, not something to hold you back!
What is ageism?
Ageism refers to stereotypes, prejudice and discrimination against individuals based on their age. It might look like assuming someone can’t do something because they’re “too old” or dismissing a young person as “too inexperienced.”
These attitudes, even when unintentional, can have an impact on a person's confidence and limit their opportunities. Negative views of ageing are associated with poorer physical and mental health, greater financial insecurity and decreased quality of life. For retirees, ageism often feels like being overlooked or underestimated, which can have a negative impact on wellbeing, thus making it harder to stay active, connected and enjoy life.
Why it matters to us
Ageism is a significant issue in Australia, affecting many aspects of society. According to the Australian Human Rights Commission, 90% of Australians believe it exists, with many having faced age-based prejudice.
For older people, the impact is particularly stark: a 2021 survey by EveryAGE Counts revealed that nearly half (45%) of people over the age of 50 experienced ageism, yet only 18% took action to address it. These statistics highlight why raising awareness and tackling ageism is so important in creating inclusive communities like ours.
Plus, this isn't an issue that's just for older people - it can go both ways. By raising awareness and fostering understanding between generations, we’re building communities that value and learn from everyone, no matter their age.
How we’re tackling ageism
We all know that life doesn’t stop when you retire - in fact, it’s the start of an exciting new chapter! That’s why we’re working to tackle ageism head on, to create stronger, more inclusive communities where everyone can live life on their terms.
We’re proud to make sure ageism has no place in our villages. Here’s how:
Education and awareness
Our resident wellbeing team hosts information sessions to help residents understand what ageism is and how it shows up in everyday life. These sessions encourage everyone to reflect on their attitudes and work together to encourage inclusivity in our villages.
Sonal, our National Resident Wellbeing Manager, shared some insights:
“We run education sessions with our team and residents to highlight how ageism can go both ways: young to old or old to young. These sessions, along with our intergenerational programs, are designed to challenge perceptions and foster understanding,” she explains.
“It’s something we continue to address through our language, communication and awareness efforts. I often reframe and respectfully challenge statements like, ‘That person is too old to do that,’ or ‘They’re elderly, so surely they shouldn’t be doing that.’ These are examples that can be perceived as ageism."
🌿 Take a read through some of the ways Sonal and her team help to make health and wellbeing a top priority in our villages.
Intergenerational programs
Bringing people of different ages together is a great way to break down stereotypes. Our intergenerational activities give residents the chance to connect with younger people, share stories and learn from one another. It’s a win-win, helping to build respect and understanding for everyone involved.
👨👩👧👦 Read about how residents at Rochford Place pioneered an intergenerational program to help young people from local schools.
Using inclusive language
Words matter. Hearing comments like “You’re too old for that” is a chance to challenge those ideas and reframe the conversation. Even small shifts in how we speak can help break down stereotypes and change attitudes for the better.
💡 It’s easy to be a little ageist without even realising it. Take the quiz to learn more about tackling ageism at EveryAge Counts.
Policies that protect everyone
Our commitment to inclusivity is supported by policies that make it clear: discrimination of any kind, including ageism, has no place in our villages. These policies ensure everyone is treated with respect and fairness. Leading with heart means celebrating our differences and creating a space where everyone feels safe, empowered and free to be themselves.
💚 Read Keyton's Diversity and Inclusion policy.
A community effort
At Keyton villages, we’re proud to lead the way in tackling ageism. Through ongoing education, inclusive policies and programs that bring people together, we’re committed to creating communities where everyone feels valued, respected and free to enjoy life on their terms.
But we can’t do it alone - addressing ageism is something everyone can be part of. You can help make a difference by taking a stand against ageism. Visit EveryAGE Counts and sign the pledge to show your support.
Together, we can continue to shape communities where everyone thrives, no matter what phase of life they’re in!
For more information about the lifestyle and support offered at our retirement villages, call our customer service team on 1800 550 550 or send us an email here.
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